About Us

Our Mission, Our Commitment

Since being founded in 2001, Born To Glam has turned unique, colorful, bold jewelry into an everyday occasion while working towards making a positive impact in our communities, the industry, and the world. We believe that jewelry is an expression of self, and how you show up in the world should have no limits. That’s why we work with trusted artisans and suppliers across the globe, using high-quality, responsibly-sourced materials to create pieces meant to last a lifetime—that feel like you.

We aim to have a positive impact on people and the planet through thoughtufully designed jewelry, sustainably sourced materials, and people-centric operations. Each month, we release new products designed in-house in limited quantities and only manufacture more based on consumer demand. This allows us to curate fresh products while keeping our production less wasteful.

From The Founder

A Message From Elena

My mom owned a jewelry business for over 20 years. When I started working in her store, I developed a passion for the business, the products, and the customers. As she moved toward retirement, she slowly handed over management of the busines to me. With the changing retail landscape and the challenges all retail stores faced with the birth of the internet and outlets like Amazon.com, I decided to rebrand the store and move it online in 2019. I became the Creative Director, shifted the stores focus, and just like that, Born To Glam was born!

As an enthusiastic consumer and purveyor of fine jewelry (aka a shopaholic 🤣), I was driven towards this industry as a means of spending time doing what I love and to help other women find and experience that confident feeling the right piece of jewelry gives you. Locating those high quality yet unique jewelry pieces can be very difficult. I've curated this colorful collection of pieces I define as anything but basic.

We hope you find something that inspires you!